Digital direct marketing
Based on Salesforce, we use Marketing Cloud to deliver customer engagement through email and SMS. Our campaigns are extensively tracked and optimized to ensure awareness and demand generation are top of mind.
Marketing creative and branding services for utilities
Creative services provide the delivery of client-branded materials that support the implementation of marketing campaigns to promote our programs to the public. Our creative services team of designers and copywriters are branding experts and provide consulting and brand development to utility clients and internal partners.
Marketing events management for utilities
Strategic meeting and event management aimed at exceeding intended business outcomes. Full-service or a la carte support can be provided. Services include but are not limited to: comprehensive logistics management for in-person, virtual or hybrid events, hotel, audio visual and vender sourcing/contracting, content and thought leadership development, speaker management, sustainable and safe meeting design, recruitment and registration management for free and paid events, sponsorship management and travel accommodations.
Utility-branded campaign implementation
Support for Marketing & Demand Generation capabilities at CLEAResult are led by our Regional Client Marketing teams and include any work scope that touches creative assets, media and customer-facing materials that stimulate consumer demand to participate in the program and measuring effectiveness of those engagements.
Utility-branded marketing sites
When programs require websites to be independent but visually aligned to the utility's main web property, CLEAResult's Client Marketing team creates these sites and provides maintenance for the lifetime of the site. Our sites can ingest leads from interested customers and have extensive reporting capabilities through Google Analytics.
Excellence in energy program marketing strategy
Our dedicated marketing strategists support program delivery across North America with regional senior strategists supporting the marketing delivery teams. This team develops the go-to-market approach for demand generation and awareness in support of utility programs. Steeped in historical data, our marketing playbooks are developed and rooted in actual campaign performance from past work delivered to similar audiences. Playbooks and other resources are maintained for our delivery teams to ensure fast to market launch and nimble optimization to enhance utility marketing performance.
Media management for utilities
Our in-house media team supports demand generation and awareness with media strategy, buying, optimization and reporting across residential and commercial energy programs. Our approach blends analytics, historical performance, and creative to achieve great results across digital and traditional channels.
Account services and project management
After decades of cultivating a seasoned team of energy-focused marketing account managers, these regional teams are deployed to directly support program teams and clients in reaching customers with high-impact creative and project management. Our producer team manages thousands of project deliverables annually and leverages the power of Workfront to keep our teams on time in getting to market.