California utilities hit energy efficiency home runs with equity-focused programs

California utilities are achieving major energy efficiency results by tackling the state’s biggest challenges head-on. During a recent panel discussion, leaders from PG&E, SDG&E and CLEAResult shared how they turned these challenges into opportunities through collaboration, layered incentives and a commitment to serving all customers. Their strategies are setting a new standard for what’s possible when utilities adapt and innovate.

The panel was moderated by CLEAResult's Emily Kemper and featured:

• Bryce Dias, Principal Program Manager at PG&E
• Alton Kwok, Decarbonization & Resiliency Portfolio Manager at SDG&E
• Kelvin Valenzuela, Project Advisor at SDG&E
• Kim DiCello, Program Director at CLEAResult
   

Reaching more customers through tailored strategies

PG&E spoke about an ongoing pilot program that uses targeted outreach to identify customers who receive a comprehensive set of whole-home services. After launching, the program initially struggled to stand out from other offerings. PG&E adjusted its branding and messaging to align with what customers already knew, leading to higher engagement and participation.

SDG&E works closely with statewide programs like Golden State Rebates to bring their customers a wide range of offerings. They connect with customers through multifamily initiatives, direct installs and home energy reports that provide personalized energy insights and savings recommendations. This direct communication has boosted response rates and improved customer satisfaction.

Expanding equity through community-based efforts

Both utilities prioritize equity in their energy efficiency programs. PG&E’s pilot focuses on income-qualified customers by combining data-driven targeting with referrals from contractors and community advocates. This dual approach has expanded the program’s reach and allowed them to serve households that traditional data might have overlooked.

SDG&E collaborates with local organizations, churches and advocacy groups to connect with underserved communities. They provide more than just rebates, offering information on advanced energy solutions like solar and electrification. This ensures that all customers, regardless of income or background, can access the benefits of energy efficiency.

Overcoming challenges through clear solutions

SDG&E managed the complexities of launching new offerings alongside established programs by simplifying rules and communicating changes clearly to contractors and customers. This minimized confusion and kept programs on track. PG&E faced challenges with low-and-moderate-income (LMI) customers concerned about higher bills from electrification. By listening to feedback and adjusting their offerings, PG&E ensured value without financial risk, building customer trust and encouraging participation.

Key takeaways

• Prioritize equity: Partner with community-based organizations to expand reach and build trust in underserved communities.
• Leverage partnerships: Collaborate with manufacturers, distributors and local groups to drive the adoption of new technologies.
• Simplify communication: Use clear and direct communication with stakeholders to reduce confusion and support long-term program success.

With an ongoing focus on equity and continuous adaptation, California’s utilities continue to lead in delivering meaningful energy efficiency results across the state.