Pathways to electrification: opportunities and obstacles
Electrification presents a tremendous opportunity to reduce energy costs, meet sustainability goals and improve customer satisfaction. However, successful implementation requires more than just introducing new technologies. It calls for a thoughtful approach to program design and delivery that considers market opportunities, technology readiness and the regulatory landscape. During a recent panel discussion at the 2024 CLEAResult Energy Forum, experts from CLEAResult and client panelists shared insights on what works—and what doesn’t—when creating effective electrification programs. They explored strategies for navigating complex regulations, preparing for increased grid loads, and ensuring customers are well-informed and able to participate equally in electrification efforts.
Prioritize a top-down electrification strategy
A well-planned strategy should balance market opportunities, technology readiness and regulatory alignment. Electrification programs need to focus on customer needs and be communicated clearly, so customers view the transition as beneficial rather than mandated by their utility. That said, one panelist highlighted the need to help customers understand potential short-term bill increases, especially for low-income households, while demonstrating how these costs will lead to savings over time. This approach builds trust and alleviates resistance to program participation. Educating contractors on these points can also help set proper expectations, creating a smoother experience for both customers and program implementers.
Prepare for new infrastructure loads
To support growing electrification, coordination is needed between local planning, grid operations and program teams. The panel discussed how, even within the same organization, these groups often operate separately, making it difficult to develop unified strategies. Breaking down these silos by aligning goals and addressing barriers such as outdated infrastructure is key to success. Strategies like upgrading transformers, testing new technologies and ensuring communication flows across departments will enable utilities to handle increased demand and prevent grid strain. This forward-thinking approach ensures the infrastructure can support electrification long term.
Create an equal playing field for customers
Many customers are unaware of the rebates and incentives available to them or how to adopt electrification technologies. Utilities should simplify the process by providing clear information and easy-to-access resources. This is particularly important for underserved communities that may face more challenges in participating. Support trade allies and contractors with training and resources to extend the reach of these programs, ensuring that everyone can benefit from electrification and its advantages.
Leverage Inflation Reduction Act (IRA) funding for electrification programs
Combining IRA funding with existing incentives can help utilities offer more comprehensive home upgrades, preparing customers for future energy needs and reducing costs. Effective collaboration between utilities and state agencies is critical to ensure these income-qualified programs run smoothly and deliver the intended benefits. By working together, these stakeholders can create lasting impacts and make electrification accessible and beneficial for all.
Check out more lessons learned from our 2024 CLEAResult Energy Forum conference.
