Smashing barriers:​ Innovative strategies to empower diverse participation in energy programs​

Expanding access to energy efficiency programs offers lasting benefits for utilities and communities alike, including lower energy costs, improved comfort and healthier living environments. Yet, some communities remain excluded from these initiatives. At the Underserved Communities panel at the 2024 CLEAResult Energy Forum discussed strategies to close this gap, with a focus on engaging income-eligible households, tribal communities, and ensuring equitable energy efficiency program participation.

Engagement strategies for income-eligible communities

Panelists highlighted ways utilities can better serve income-qualified communities, starting with identifying homes that have outdated appliances or poor insulation. Programs like energy-saving kits, direct installs and heat pumps are key to reaching these households. Additionally, offering energy assessments that allow participants to choose their own upgrades has proven successful. Utilities can further build trust by working with local community leaders and extending efforts to rural and remote areas not connected to the grid.

Building trust with tribal and Indigenous communities

Serving tribal and Indigenous communities takes a commitment to understanding their specific needs and respecting their culture. Utilities can make a significant impact by translating program materials into relevant languages and partnering with trusted local organizations. Focusing on health, safety and comfort rather than just cost savings can resonate more deeply. Involving local residents in program delivery—such as by hiring them to perform energy assessments or installations—strengthens relationships and fosters community support.

Achieving equity in energy efficiency

Equity in energy programs means addressing barriers like health and safety concerns that might disqualify homes from upgrades. Some utilities have successfully partnered with healthcare providers to improve indoor air quality, which can make previously ineligible homes eligible for energy improvements. Collaborating with health and insurance providers can also help expand these initiatives, offering broader benefits and simplifying program implementation.

Utilities can drive meaningful change by applying these strategies to their energy efficiency efforts, ensuring that underserved communities have the same access to resources and benefits.

Check out more lessons learned from our 2024 CLEAResult Energy Forum conference.